Brand Identity, 2022 | Whiskeyland! is an original musical created by Broadway’s Nik Walker (Hamilton, Ain’t Too Proud, Spamalot). The story captures 24 hours in the life for a motormouth conman who will do whatever it takes to save the home he loves. The show is currently in development in New York. 

 

The objective was to create a visual identity for the production to be translated into pitch materials, promotional campaign deliverables, and social media assets. Build a brand that befits an edgy Broadway show campaign.