Sense the Fear

Speculative Halloween Horror Nights Campaign, 2025 | Since its inception, Halloween Horror Nights has been a deliciously terrifying experience like no other. From the iconic houses to the shows, from the smell of the fog to the taste of its tricky treats, from the chainsaws to the screams, HHN has cemented its place as the nation’s premiere Halloween event. As the competition for seasonal entertainment grows, what better way to remind audiences what they love about this event than to create a campaign celebrating the sensory overload that is HHN?

“Sense the fear” plays on the 5 senses with taglines perfectly highlighting the event’s key offerings.

See the fear | Live shows & performances

Hear the fear | The sound of screams and hair-raising soundscapes

Feel the fear | Your friend squeezing your hand in terror

Taste the fear | Creative seasonal food & beverage
Smell the fear | The Fog. Need I say more? (Ok - scent machines, that enhance houses and scarezones)

Additionally, this campaign concept pairs well with prospective IP offerings such as the smell of the infamous blueberry candle from 2024’s Heretic, the sound of Leatherface’s chainsaw, or the unnerving sight of Longlegs.

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RIP Tour guests are among HHN’s most devoted fans. Further enhancing their VIP status, this gift box is mailed to guests the week before their tour and contains an array of small themed gifts and essentials to make their experience that much more... sensational.

See | HHN branded sunglasses to keep your peepers protected when you’re not in the dark.
Hear | Comfy silicone earplugs for those extra-loud houses (or your really loud friend).
Feel | A Lil’ Boo stress ball to squeeze the bad vibes away.
Taste | Our custom coffee blend with three flavors inspired by the event.
Smell | Branded HHN candle that smells just like the fog. Get excited.

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