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Barbenheimer

Creative Marketing Campaign, 2024 | I had the honor of collaborating with the team of Barbenheimer: The Musical for several months, crafting a marketing campaign worthy of the zeitgeist to promote its run at the Orlando International Fringe Festival.  Barbenheimer: The Musical  became a sold-out, award-winning production, with multiple recognitions, including:

• Outstanding Marketing 
• Box Office Achievement
• Critic’s Choice Award: Best Director
• Patron’s Pick - Peach Venue
• Orlando Sentinel “Best of the Fest” Honoree


The Outstanding Marketing award reflected the campaign's excellence and breadth, which consisted of social (paid and organic), digital, posters, environmental/experiential, and bespoke branded merchandise. 

© 2025 by Ashley Willsey. 

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