After several years in the market, Orlando Health's "Choose" campaign needed a rejuvenation. 

​

I updated the brand by reinvigorating the color palate, photography style, and crafted a winning headline formula that brought attention to clinical expertise and patient benefits. As senior art director, I led photo and commercial shoots, and created campaign deliverables for digital ads, social content, out-of-home, environmental graphics, wearables, traditional print, and out-of-home.

​

In early 2020, Orlando Health acquired the largest billboard in the state of Florida and commissioned a custom build-out. My three-dimensional design  brought the iconic brand to the forefront, delivering a message of thanks that later transformed to include service line messages.